Course Description

IBH 2AA3 - Introduction to Marketing

Prerequisite: Registration in Level II of the Integrated Business and Humanities Program

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to an industrial) focus. During this course, students will learn about the 4Ps of marketing: product, price, promotion, and place.

Course Offerings

Winter 2025

Winter 2025 course offerings
Code	Section	Instructor	Outline
2AA3	C01	Ling (C)	Outline

Fall 2023

Fall 2023 course offerings
Code	Section	Instructor	Outline
2AA3		C. Ling

Fall 2022

Fall 2022 course offerings
Code	Section	Instructor	Outline
2AA3	C01	C. Ling	Outline

Course Offerings Archive Submission Form

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