Course Description

IBH 2AA3 - Introduction to Marketing

Prerequisite: Registration in Level II of the Integrated Business and Humanities Program

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to an industrial) focus. During this course, students will learn about the 4Ps of marketing: product, price, promotion, and place.

Course Offerings

Fall 2023

Code	Section	Instructor	Outline
2AA3		C. Ling

Fall 2022

Code	Section	Instructor	Outline
2AA3	C01	C. Ling	Outline

Fall 2021

Code	Section	Instructor	Outline
2AA3	C01	B. Ruelens	Outline

Course Offerings Archive Submission Form

If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.

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