Course Description

IBH 3AB3 - Applied Marketing Management

Prerequisite: Registration in Level III of the Integrated Business and Humanities Program

This course builds upon material covered in Introduction to Marketing. It relies on practical, real world case studies to develop students marketing decision-making skills, and their ability to analyze the business environment in which organizations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.

Course Offerings

Fall 2023

Code	Section	Instructor	Outline
3AB3	C01	M. Ryder	Outline

Fall 2022

Code	Section	Instructor	Outline
3AB3	C01	V. Deswal	Outline

Fall 2020

Code	Section	Instructor	Outline
3AB3	C01	M. Malik	Outline

Course Offerings Archive Submission Form

If you need an outline from an earlier semester, please use this form to contact us. Outlines for current and future courses will be posted here on the website as they become available.

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